YEAR
Fall 2021
TOUCH POINTS
signage
pins
website: splash, home and about me
canvas bag
mug
VISUAL DESIGN
No Label Here
Campaign
Designed in my Design Interface class
ABOUT THE PROJECT
CAMPAIGN PROJECT
The objective of this project was to create a non-profit campaign that we are passionate about. I am passionate about many things especially unique abilities (NOT DISABILITIES) and mental health, because I know how difficult it can be to have people look at you differently, because of your unique abilities. The target audience was individuals with unique abilities having their voices heard and individuals who aren't aware of these abilities people possess and need to be educated on.
Pin mockup
The pins just have name of the campaign and I used gradients that meshed well together.
Website mockup of the about us page
Website mockup of the home page
Canvas bag mockup
Mug mockup
Website mockup of splash page
Sticker mockup of the NO LABEL HERE campaign title.
Branding assets for the Campaign
Moodboard
Displayed are some inspiration of statistics on disabilities, the color scheme I chose, name ideas, type choice and some famous celebrities that have mental health disorders and disabilities.
First round of designs
I wanted to convey a message about unique abilities, but not make it obvious.
Second round of designs
For the second round of poster designs I was intrigued by the idea of using a silhouette and including the names of the the different disabilities within the shape alternating the colors from the palette.
Final poster design
For the final I stuck with the idea of the female silhouette and the disabilities inside are contained, but the message for the poster design is that as the disabilites are peeling off the woman its telling the viewers that " a disability is a label, but it doesn't define who you are".
Sketches
Here are very rough sketches of my general idea before the final exploration of my design.